Principal Strategist

Devan Tucker founded Anchored Business Strategies on a simple premise: that CRM systems and technology tools should work for organizations, not create more work for them.

With 20+ years of experience in nonprofit operations, CRM strategy, and systems implementation, Devan has helped organizations ranging from small service-based businesses to global institutions like World Resources Institute and CARE USA build systems their teams actually use. Her work spans the full implementation lifecycle — from readiness assessments and system selection through configuration, integration, training, and long-term adoption.

What sets Devan apart is her approach. She doesn't lead with tools. She leads with people. Before any system is configured, she works to understand how an organization actually operates, where friction lives, and what success needs to look like for the team on the ground. That's what makes the difference between a CRM that gets used and one that collects dust.

Devan is platform-agnostic by design. Her recommendations are always based on what fits your organization's needs, budget, and capacity — not vendor relationships or brand recognition. Her platform expertise includes Salesforce, HubSpot, EveryAction, Zoho, Go High Level, Raiser's Edge, and Luminate.

As a business owner herself, she brings a practical, no-nonsense perspective to every engagement. She knows what it takes to execute under real constraints and deliver outcomes that last.